Digital Impact

Design

Good Design helps your audience quickly get to the information they want

A background in design

Collectively, Digital Impact staff, have extensive backgrounds in design of both printed materials and interactive software, an excellent foundation for internet design. On top of that, Digital Impact has been developing web sites since 1995.

Design for the net

In some respects, design for the net follows the same rules as design for print, from aesthetic maxims (e.g. don't proliferate font styles) to the usual elements of direct marketing 101 (e.g. include your 800 number on every page). However, issues specific to the new media also abound. No one likes to wait more than 10 seconds for a page. It's pointless designing a page to look great in Internet Explorer on a Mac if it comes out dark and poorly formatted using Netscape Navigator on a PC. And so on. Digital Impact knows how to create great designs that avoid internet design pitfalls.

Some of the major pitfalls come under what we like to refer to as "wyginwog" (what you get is NOT what others get) heading, such as:
  • familiarity with the medium (internet newbie to savvy internet professionals)
  • screen sizes from 640x480 to 1600x1200
  • from 256 to 32-bit color depth
  • multiple browsers such as Internet Explorer 3, 4 and 5, as well as Netscape Navigator 3 and 4, just to name a few
  • multiple operating systems (Mac, Windows, Linux, etc.)
  • connection speeds from 14.4 to T3's
  • printability on inkjets, laserjets, etc.
Digital Impact knows how to produce the right combination of aesthetic innovation, "navigation" consistency, and effective expression of information texture through visual cues, without violating the many constraints of the web.

Static graphics

Static graphics are a key ingredient of a contemporary Internet presence. To keep costs down, Digital Impact can sometimes reuse a client's existing corporate logo and other graphics to establish the overall look of a website. Alternatively, new graphics can be created from scratch (see graphics gallery). Or we can mix new and old together. Graphics and photos can also be drawn from Digital Impact's extensive high quality libraries, or one of several Internet based libraries.

Animation, Audio, Video, Other

Digital Impact has invested thousands of dollars in its multimedia authoring capabilities. We also have relationships with specialists in various media. So if it's simple, we can do it, and if it's more complex, we can still probably do it, with a little help from our creative friends.

Digital Impact helped New England Models Group design a site to appeal to their clients' and models' needs.

Digital Impact  1-877-DIMP.COM
Intelligent Strategy. Great Websites. Outstanding Service.

Digital Impact