Visitors Without Visitors, why have a web site? Pull marketing versus push marketing In the real world, "push" marketing (e.g. direct mail) is generally accepted -- despite misgivings over junk mail, in-your-face commercials, and high-pressure sales tactics. Similarly, most marketers consider "pull" marketing (e.g. let them call you) far too passive. So, in the real world, the predominant marketing paradigm is push, not pull. On the net, the reverse applies. Most forms of push marketing (e.g. bulk email) are highly controversial and can stir up vicious backlashes. Pull marketing (e.g. getting other websites to link to yours) is far less fraught with danger, and can be very effective, especially if aggressively pursued. Announcements A newly launched Internet presence can be "push" announced inexpensively in several ways: An electronic press release (it might be worth posting via BusinessWire) "Posts" in online forums (places people hangout and chat) Traditional marketing materials (e.g. by slipping in something to a mailing) Indexes Internet presences that serve niches should draw a significant percentage of their traffic from the big search engines and directories (such as Yahoo, Excite, Infoseek, AltaVista, etc.) and/or smaller industry specific directories. Leveraging this "pull" marketing opportunity is relatively simple in some cases, complex in others. Banner ads In many respects, banner ads are the online equivalent of direct mail. At around 5c per impression on respectable sites (e.g. Yahoo), one of their biggest strengths is scalability. If an ad works, one simply turns up the volume. Digital Impact can help you with this process from creating banner ads to placement coordination. Traditional marketing Once an organization's Internet presence is launched and debugged, it's time for it to become an intrinsic part of that organization's activity, including its traditional marketing. At the very least, the website address ("URL") should appear everywhere, from business cards to radio spots. As time passes, marketing campaigns should begin to feature the Internet presence.. Digital Impact helped Goldenware get great search engine ranking in a hotly contested arena. 300,000 unique visitors a month! Digital Impact  1-877-DIMP.COM Intelligent Strategy. Great Websites. Outstanding Service.